Engaged!

So it appears that my brother has gotten engaged. Congratulations to them! I was instructed to go paparazzi style with these until he popped the question, then run out and capture whatever moments I could. Seeing how it was freezing cold, not too many places to hide, I was wearing red flannel, I had a huge camera, it was cloudy and overcast, it was definitely a fun time.

Here are just a couple of the photos that I thought were worthy of being out there. The full album is available by invite from the couple. We are also setup to do their engagement photos in the coming future, so be on the look out.

Engagement is the promise to marry. It's the trivial time between the proposal and the wedding itself. But, in business is a little different. Engagement in business refers to "turning on a prospect to a brand idea enhanced by the surrounding context" (Advanced Research Foundation). The surrounding context is where the creativity lays; it is part of your competitive advantage. What aspects of your business/service engage and interact with your customer? Engaging could be as simple as empowering the guest such as at restaurants when they are allowed to "Create Your Own."

In the new era, Social Media is a dramatic addition to engagement. The Social Media platform, built upon Web 2.0 services/software allow business' to connect and engage with consumers on a new level. Response time to complaints is lessened, response time to questions is faster and engagement with the brand or a physical person from the brand is increased. The Social Media platform allows a business to increase engagement in a variety of ways. Be creative in your engagement.