Thursday, March 25, 2010

My Journey Through Patent Land

About a year ago, I started following a website that was designed by a guy who had some ingenious idea and wanted Google to hear him. He video taped his own thoughts and shared them with a select few and suddenly his audience grew. People were very intrigued by this mystery idea he had. And, of all places, why is he only reaching out to Google?

He was determined to get heard so he drove to their headquarters multiple times and waited in their lobby. Long story short, he was finally heard, they picked up his idea and he ran with it.

This will be my first attempt to build that same type of environment, that same suspense he created, all through the internet. So here are a couple updates regarding my patent expedition:

October 2009 - Pitched preliminary idea to our Director of Entrepreneurship at San Diego State University. Intrigued by the idea, he pointed me into the direction of protecting my "process" and so I moved with it. Now, it was a good direction to be pointed in, but it is very overwhelming. I attempted to research through the USPTO website and couldn't find exactly what I dreampt of, that was good news.

February 2010 - Was introduced to my friends husband who is involved in the banking industry. Had a couple meetings with him and started mapping out details on just how this process would function. Without his knowledge, I probably would have given up since it is somewhat complex. Though, just because it is complex and would require a large investment, that is not distracting me. The returns on investment are big enough to not even worry about the initial investment.

March 2010 - Pitched my more detailed idea/plan to the Director of Entrepreneurship again and he loved it.

And that is where I stand now. Waiting.

Feel free to e-mail me any questions, comments or support. Thanks!

Monday, March 15, 2010


So FRESH and so NEW.

Take Away:
1. FRESH content is unlimited and interesting
2. NEW is in.

Online communities thrive on these concepts. Freshness, the ability to create an unlimited stream of content. It's a long lasting conversation taking place through digital bits. Freshness is the supply of ideas, constantly, to your tribe, to your followers, to your friends, to strangers, to educators, to anyone who wants to know. Whether a freshness update is just a picture or just a couple paragraphs, it doesn't matter. People want to be included with NEW things. NEW products, NEW services. If one had a choice, all things being equal, to use a product, they would choose the NEW one. There is something around the idea of NEW.

There are always NEW products in the marketplace. Always some NEW service that is suppose to increase our efficiency. There is a constant update of NEW things in this world. When I say things, I mean physical products. So, it's not abnormal to see the same thing occurring in the digital world. We as people just like NEW things. End of story.

We see the concept of NEW and FRESH everyday now. In the physical and digital worlds. Within our online communities and social networking sites there is a constant supply of NEW updates, NEW pictures, plain old NEW content. Fortunately, it gives us normal people something to look at, something to compare our lives to, cause that's what we do. What I am trying to do is relate the concept of NEW to ventures you want to take, business' you want to start, things you want to do. NEW is not bad. It's a good thing. We need to invent some type of system that slaps us every week and reminds us to think NEW. We are completely bogged down with our everyday life and work and blah blah blah that we lose site of our own lives. Please, if anyone gets anything from this post, think of something NEW that you want to do and freakin do it.

What do you think? My call to action is (1) comment, re-tweet, engage (2) do something NEW!
Posted by Picasa