The holiday season is in full effect. From the Christmas lights slowly being put up around my neighborhood, to the spending of money at Nordstroms. It's going to be a good holiday season.
There is a major difference between companies who make it a point to ensure you receive some form of experience and companies that are behind the times. I was very impressed by the marketing going on at Nordstroms as well as The Cheesecake Factory. Focusing on the experience of your visit, the first time, not only provides a unique first impressions but also a lasting impression.
If I ever open up my own place, it will definitely be focused on experience and there will always be the question "What more can we do to provide our customers with a better experience?"
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