Saturday, November 21, 2009

I see so many types of people...

Working in a restaurant, you get to see many types of people. Well, actually, that statement is false. One of the basic phases of Marketing is to determine your target market. You determine traits such as age, gender, ethnicity and location to name a few. There is much more to finding your target market but the basics are that people tend to group together by certain traits. Every business does this. It's a way to focus your resources on a select crowd.

By saying that I see many types of people while working in a restaurant may seem clear on the surface but if you consider the fact that the types of people going to this restaurant are predetermined by marketing functions, then yes, I have seen many people but not different types.

It's as though every business is it's own community and each community has a set of business' that they rely on.

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