Thursday, June 24, 2010

The shower is such a niche.

Isn't it funny how random ideas and thoughts occur when you least expect them. As I was showering the other day I became distracted by number of bottles and the colors they attribute to their usage. Not only is a shower a good place to see the evolution of product design but it also a great place to what a niche is.

The shower is a place where things get clean but who would have thought that marketers have dissected the body into hundreds of niches. On the basic level, they have soap for guys and girls. They have soap bars and then body wash. They have conditioner and shampoo. They have a combination conditioner and shampoo. It's amazing to see just how dissected the body can be.

The next time you take a shower, take a close look at all the products in there. What are they for? How are they different from another bottle? Could one bottle satisfy other tasks or has the marketer created a unique niche?

Has the "shower industry" taken niches too far? What do you think?

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