I don't want your ad.

One of the biggest misconceptions with marketing is that people want to listen. This is not the case. With the ever increasing amount of marketing and the limited amount of eyeballs out there, one of the challenges for marketers is to utilize creative techniques when designing ad campaigns.

I do not want your ad. I don't want to hear what you have to say. I am not interested. The new marketing era is changing. Prior to the social media era, just-in-time was reserved for mass production. Now, with the complex algorithms and complex data sets, just-in-time marketing refers to idea that, when a customer wants to see something, they will and we must provide it to them. This is in contrast to how it used to be. It used to be the marketer was in control of the marketing process. But, it is slowly moving to incorporate the end user in many of the marketing functions. Look at the ideas of crowdsourcing and the impact it has on companies and freelancers.

We need to understand that the world of marketing is overcrowded and with the introduction of social media, it might get even more scarier. Marketers need to become more and more creative with their campaigns in order to stay alive.